UK

BBC Three to return after six years as broadcaster bids to reach younger audience

BBC Three will be coming back to our TV screens for the first time in six years in a bid to increase reach among younger views. 

Ofcom approved its reinstatement as a traditional TV channel on Thursday following BBC proposals. 

It will be offering news, current affairs, factual, drama, entertainment and comedy, targeting viewers aged 16-34 who don’t typically watch TV online.

BBC Three, which is currently available through streaming, showcases some of the biggest high viewing shows such as the popular RuPaul’s Drag Race. 

Ofcom said in a statement: “We carefully assessed the BBC’s plans, alongside evidence and feedback gathered during our consultation.

“We concluded that the channel’s re-launch will help the BBC to increase its reach among younger underserved viewers – particularly those from lower-income homes, and audiences who live outside London and the South East.

“To ensure the channel is distinctive, at least 75% of hours broadcast each year must be original programmes, commissioned by the BBC for UK viewers.

“We are also requiring the channel to deliver first-run UK content across a mix of genres, as well as weekday news programmes.”



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